5 Videos Every Roofer Needs on Their Website and Social Media

If you want Utah homeowners to trust you with the literal roof over their heads, it’s time to show—not just tell—why you’re the Wasatch front pro worth hiring. And in 2025, video isn’t optional anymore. It’s the difference between being the roofer they scroll past… and the one they call.

Here are the five must-have videos every roofing company needs if they want to win business, build credibility, and stop leaving money on the table.

1. The “Who We Are” Story Video

Your website needs this front and center.
People don’t hire roofing companies—they hire people. A story video introduces your team, shows your values, and tells homeowners why you do what you do. No corporate fluff. Just real humans, real footage, real reasons to trust you.

This is the video that separates you from the 200 competitors in Utah.

2. The Roof Replacement Walkthrough

Most homeowners have zero idea what actually happens during a roof replacement. And if people don’t understand a process, they hesitate.

A clean, 60–90 second walkthrough video breaks it down step-by-step: tear-off, underlayment, ventilation, shingles, cleanup.
Simple. Clear. Confidence-boosting.

This is your “show them how the sausage is made” moment—minus the sausage and questionable OSHA compliance.

3. Before-and-After Highlight Video

Roofing is a visual business. Show off your transformations.

A quick montage of your best before/after projects:

• Old → new
• Damaged → clean
• Drab → sharp
• Wind-wrecked → storm-ready

This type of video hooks people on social media instantly. Nothing proves craftsmanship like a good transformation—HGTV has been printing money off that idea for 20 years.

4. Customer Testimonial / Case Study

Salt Lake City homeowners trust other homeowners way more than they trust ads.

A strong testimonial video does four things:

• Shows the customer’s real experience
• Highlights the problem you solved
• Proves your crew’s professionalism
• Builds social proof you just can’t fake

If you want leads who already like you before the phone even rings… this video is your golden ticket.

5. The “FAQ / Problem Solver” Video Series

These are your quick, punchy videos that answer the questions every homeowner Googles:

• “Do I really need a new roof?”
• “How long does a roofing job take?”
• “What’s the difference between shingles?”
• “Will insurance cover this?”
• “What signs of roof damage should I look for?”

You record these once, then use them everywhere—social media, email follow-ups, website, ads.
This series positions you as the expert instead of the salesperson.

Bottom Line

Roofers who use video are pulling ahead of the pack—fast. The ones still relying on yard signs and billboards? They’re basically marketing like it’s 1997.

Video builds trust. Trust closes deals.
If you want to be the roofer homeowners remember—and the one they recommend—you need these five videos working for you 24/7.

If you want help producing any of these pieces, I’ve shot dozens of brand stories, explainers, and contractor videos that turn browsers into buyers. Just say the word and find me at WebVi