How Utahns Search for Contractors Has Changed
If your marketing strategy is still relying on 2020 search habits, you are missing high-intent Utah homeowners.
- AI-Driven Search: Over 15% of daily Google searches have never been searched before, with homeowners typing conversational, problem-focused queries (e.g., “Why is my water heater popping and who fixes this in Sandy?”)
- Faster Decisions: 3 out of 4 consumers report that AI Overviews and AI Mode help them make faster, more confident buying decisions.
- Visual & Multimodal: Search is no longer just blue text links; it serves images, videos, and direct booking options immediately.
Takeaway: Ensure your website and profile answer specific local home repair scenarios in plain English, supported by clear photos and video walkthroughs.